Repost these pictures on your feed to give publicity to your customers. What to do: create a brand hashtag that your followers can use to show when they’re posting pictures of your product or brand. User generated content and influencer marketing makes your brand a member of the Instagram community rather than a necessary interruption. It also gives people easy ways to engage with your brand and promote themselves. These methods get results because it shows that your brand is willing to participate in the Instagram community. Here are two of the most effective tactics for Instagram advertising: What to do: always include a call to action and a way for prospects to take the next step in the buying process, but be gentle with your ask.
You’ll actually get more conversions if you focus on delivering value-amusement, inspiration, entertainment-when you build your ads. Conversions are the point of advertising.īut you don’t want your Instagram audience to detect your hunt for conversions. Focusing on conversions too muchįocusing on conversions in your analytics is a good thing.įocusing on conversions when you build your Instagram ads can hurt your conversions. What to do: create ads around answering a question your target customers have. If your ads tell a story, they’ll feel natural in the Instagram environment and people will thank you with engagement (and sales). Static ads with a static image and a call to action that says, “BUY THIS!” have no story.Īds that tell a story deliver the content that users come to Instagram for: stories (they’re called “Instagram Stories” for a reason, right?). What to do: look at your Instagram feed and create a suite of ads that mirrors your feed in terms of post types and visual construction. Instagram videos get excellent engagement, so you don’t want to miss out on the opportunity. Keep your branding and logos small so they’re not in people’s faces. Branding and logos are fine as long as they’re not blatant. Keep the text in your Instagram ads minimal and your captions concise. Too much text is boring for Instagram users. Ignore it.” Then they scroll right by.īuild your ads to look like Instagram posts with entertaining, amusing or inspirational content. Stock images or overt ads signal to users, “This is an ad. Instagram is a platform for sharing stories, pictures and videos. Here are the basics of creating Instagram ads that aren’t invasive in people’s Instagram feeds: Blatant advertising on Instagram irritates users.
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It’s not like TV or radio where people are accustomed to getting advertising mixed with the content. This is the number one issue with Instagram ads. Treating Instagram like any other marketing channel Here are the biggest Instagram advertising mistakes.
Once your ads are getting impressions and your budget is being utilized, it’s time to make your ads effective. This will cure the majority of Instagram ad deliverability issues. Also, check to make sure that Instagram is set as the preferred ad channel. The most common issues are problems with audience selection and targeting.Ĭheck your ad dashboards and ensure that you’ve got the right audience selected. If you have your ads up, but your ad spend shows zero or there are no impressions, it’s likely that your ads aren’t being delivered. The first thing to check when you’re working to improve your Instagram ads is to make sure they’re actually getting to your audience. Why your Instagram ads are not delivering
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Here’s why your Instagram ads might not be delivering and how to fix it. You can fix your Instagram ads and get the return you’re looking for. The good news is that it’s not because Instagram is wrong for your business. So it’s pretty common for businesses to find that their Instagram ads are not delivering. However, advertising on Instagram is a bit of a different show than advertising on other mediums and social networks. Instagram advertising can generate a lot of sales.